Regardless of size and industry, the discipline of business architecture is at the core of any organization. CSC examines various perspectives and experiences gleaned from decades of practical and successful engagements with enterprise leaders. We provide a solid direction for the implementation of strategic objectives and tactical demands. Of course, this facilitates the understanding among various stakeholders to align their common goals—a central piece needed for the creation of transformative experiences. From Fortune 500 companies, governmental and non-profit organizations to social enterprises, start-ups, and cross-sector initiatives. CSC aspires and establishes the path for business architects, executives, and leaders to embolden their strategy execution within organizations and ecosystem design.
Prioritization in Business Architecture
Granted, the size of a business varies significantly. Hence, CSC hones in on ROI and maximizing resources despite the size. However, it is in cross-departamental efficiency that we emphasize structuring. Not to mention, CSC stresses the importance of an organization-wide capability model. And we leverage innovation, community/outsourcing to ensure a profitable business model. Overall, CSC supports business functions by addressing priorities and enabling strategy deployment.
Entrepreneurship Focused
While considering Business Architecture, Entrepreneurship is at the forefront of the framework. Certainly, the evaluation of every department is crucial. That said, we aim to streamline the relationships in the overarching ecosystem. Meanwhile, business strategy, operating models and business architecture merge into the entrepreneurship framework.
Marketing Focused for Smart Growth
Given that the ability to listen to the customer, CSC strongly supports smart growth. Similarly, we understand top line growth. To illustrate this, we study and use the customer’s voice to inform and prioritize product. Indeed, marketing strategy is one of the most valued plans. Of course, we map, rationalize and standardize the strategy. In fact, it enables business partners and prospects to understand growth and alignment. Especially, we emphasize the opportunity when analyzing:
- Industry and Vertical Proliferation: While B2B marketing focuses on building personal relationships, B2C marketing has a bit of a more transactional focus.
- Success and Adoption: In B2B marketing, branding is more focused on positioning while in B2C marketing, it’s more about messaging.
- New Industry Reference Model: In B2B marketing, B2B businesses strive to maintain open communication in the decision-making process. For B2C marketing, businesses strive to make the process as quick and easy as possible.
- Standard Advancements: While B2B marketing involves finding a niche for audience targeting, B2C marketing is a little more funnel-focused.
- Tool Evolution: In B2B marketing, ad copy tends to use the terms their clients are familiar with, while in B2C marketing, ad copy can be more playful and emotional.
- Academic Updates: scholarly journals, statistics, and prominent industry leaders publications
- Growing Acceptance in Strategy Execution: Measuring results
- New Directions for the Years Ahead: Recalibrate
Maturity and Maximizing the Value
In summary, the overarching philosophy of structuring a business requires several considerations within a business life cycle. Strategically and focused, we make decisions on its structure through it time. Yes, an efficient approach must be set to ensure profitability and success. Undoubtedly, this approach leverages a core business architecture framework and its shifts along the way. And it utilizes agile practices to increase transparency and maximize efficiency, where possible. Meanwhile, it must remain focused on customer needs and employ marketing intelligence. As we know, business composability defines the maturity of an organization to manage an intricate ecosystem. Therefore, business architecture is one of the founding pillars of business composability. For this reason, we highlight the maturity assessment process for future development and maximizing the value.